Spotlight on Swiss design in Dubai
Iconic Swiss brand and upcycling pioneer FREITAG will make its debut in the Gulf region. Known for its functional, water-repellent and robust bags made from used truck tarpaulins, it will present the ‘From Truck Till Bag’ production process.
On a topical note, the ‘Bring your own mask’ (BYOM) project by Swiss design agency HyperAktiv gives young Swiss designers a platform to reconsider protective masks not only as an item that now accompanies our daily lives but also as a fashion statement.
As a display of Swiss design, the Swiss Pavilion offers an interactive experience to the visitors, who will be able to get a first glimpse of the Swiss Pavilion ‘Reflections’ and discover some iconic and surprising Swiss design elements.
The Embassy of Switzerland curated this exhibition through a cultural diplomacy programme that aims to promote Switzerland’s image as an innovative, creative and open country.
Truck © FREITAG
Mask © Vinh Nguyen for BYOM
Sketch and rendering © Swiss Pavilion