news-icon 15/06/2021

The Swiss Pavilion rolls out the red carpet for the world at the Expo 2020 Dubai. Discover how our red carpet has been crafted by Swiss experts.

Rolling out the red carpet

Switzerland welcomes the world on a red carpet

The Swiss Pavilion rolls out the red carpet for the world at the Expo 2020 Dubai. With its iconic structure the Swiss building combines tradition and innovation, sketches relationships between East West and creates a unique presence.

At the entrance, the giant mirrored façade and the red carpet serve as a spectacular eye-catcher. The Swiss Pavilion is definitely offering a glamorous experience for the visitors and an opportunity for amazing photographs or selfies on the red carpet. There, visitors are invited to interact with each other and their reflection in the giant mirror before entering the crystal cave, which will lead them to the sea of fog.

In this photography reportage, see how the Swiss Pavilion’s red carpet was crafted by the Swiss carpet manufacturer Tisca in Urnaesch, Canton Appenzell Ausserhoden.

Images © (KEYSTONE/Gaetan Bally)

 

A closer look to the fibers that will create a carpet, photographed on May 20, 2021.

 

In the heart of the machine manufacturing the Swiss Pavilion’s red carpet, photographed on May 20, 2021

 

Production of a red carpet by carpet manufacturer Tisca for the Swiss Pavilion at the World Expo 2020 in Dubai, photographed on May 20, 2021

 

An employee of the carpet manufacturer Tisca inspects the red carpet for the Swiss Pavilion in Dubai, photographed on May 20, 2021