news-icon 19/09/2021

Rolex and Swiss Pavilion are both looking to address the global challenges of our time, improve people’s lives worldwide and be a catalyst for creative and scalable solutions to a sustainable future.

Rolex and Swiss Pavilion committed to fostering innovation and sustainability

Rolex and Swiss Pavilion committed to fostering innovation and sustainability

Rolex and Swiss Pavilion are both looking to address the global challenges of our time, improve people’s lives worldwide and be a catalyst for creative and scalable solutions to a sustainable future.

The opportunity to contribute actively to these ends arises from Rolex proudly serving as one of two main sponsors of Swiss Pavilion, ‘Reflections’, which is dedicated to the country’s culture and beauty, as well as primarily to its standing as a hub of innovation and technology. Initiatives are divided into three ‘Acts’, showcasing Switzerland as one of the most progressive countries and demonstrating how it fosters humanity in its undertakings. In a similar way, Rolex, a pioneer in watchmaking, supports individuals and organizations pushing boundaries and using science and innovation to promote global well-being.

For Rolex, the word ‘Perpetual’ is key. More than just a word on a dial, it represents the very essence of the brand by expressing a permanent quest for excellence through continuous improvement, along with an aspiration to help create a better world. ‘Connecting Minds, Creating the Future’ is the theme of Expo 2020 Dubai, which likewise seeks to build a better world through sustainability, mobility and opportunity.

In all of its endeavours, Rolex strives to champion technological advancements, precision and the best use of form and space that have symbolized its watches from the earliest days. Rolex timepieces reflect more than a century of innovation and refinement in engineering, design and functionality. But on another level, they represent the company’s fundamental belief in human potential, in taking a long-term view and contributing to both society and future generations.