I would like to say few words to officially launch the Swiss Pavilion’s One Year to Go campaign and to introduce myself, Manuel Salchli.
World Expos have contributed significantly to my career satisfaction over the years. From Swiss Pavilion Director to Commissioner General and now Chairman of the Steering Committee Expo 2020 Dubai, I am honoured to contribute year after year to the success of such international platforms.
The current health crisis has made us realise that we have to place greater emphasis on the value of solidarity and on international cooperation. As a result, Expo 2020 Dubai has turned into an essential global exchange platform. In these circumstances the Swiss Pavilion activities are becoming even more valuable.
Swiss Pavilions have always successfully differentiated themselves by providing interactive content close to the visitors and memorable sensory experiences. The crisis has challenged us, but I promise that the Swiss Pavilion will not fail to surprise you in Dubai.
Switzerland was the first nation to confirm its participation in Expo 2020 Dubai, the first world exhibition to be hosted by an Arab and Muslim country. And I am proud to say that our number one mission is to deliver an impeccable Expo 2020 Dubai.
Let’s celebrate again “’One year to go’ again and let’s remain open to the new opportunities and challenges.