news-icon 08/11/2020

With innovation in focus, Switzerland is running an exhibition at the Dubai Design Week, from 9 to 14 November 2020 at D3, building 7, plot 10.

Spotlight on Swiss design in Dubai

Swiss design makes an appearance at Dubai Design Week 2020

Abu Dhabi, 8 November 2020 – Switzerland is running an exhibition titled ‘Reflections of Swiss innovation’, at the Dubai Design Week, which is taking place from 9 to 14 November 2020 at D3, building 7, plot 10. This exhibition is curated by the Embassy of Switzerland in the UAE & Bahrain, in cooperation with partners FREITAG, HyperAktiv, Pro Helvetia Cairo and the Swiss Pavilion at Expo 2020 Dubai.

The exhibition highlights Swiss know-how and excellence in cutting-edge and innovative design. The centrepiece of the exhibition is an interactive installation referring to the Swiss Pavilion at the upcoming World Expo and sheds the light on a selection of iconic Swiss design elements.

Manuel Salchli, Commissioner General of the Swiss Pavilion, said: “Our presence at Dubai Design Week is a great opportunity for visitors to immerse in a unique Swiss experience bringing together the best of Swiss creativity. We are looking forward to this event that will bring people closer to Switzerland through art”.


  • swiss pavilion umbrellas
  • swiss pavilion dubai

Iconic Swiss brand and upcycling pioneer FREITAG will make its debut in the Gulf region. Known for its functional, water-repellent and robust bags made from used truck tarpaulins, it will present the ‘From Truck Till Bag’ production process.

On a topical note, the ‘Bring your own mask’ (BYOM) project by Swiss design agency HyperAktiv gives young Swiss designers a platform to reconsider protective masks not only as an item that now accompanies our daily lives but also as a fashion statement.

As a display of Swiss design, the Swiss Pavilion offers an interactive experience to the visitors, who will be able to get a first glimpse of the Swiss Pavilion ‘Reflections’ and discover some iconic and surprising Swiss design elements.

The Embassy of Switzerland curated this exhibition through a cultural diplomacy programme that aims to promote Switzerland’s image as an innovative, creative and open country.

Mask © Vinh Nguyen for BYOM
Sketch and rendering © Swiss Pavilion

Freitag swiss pavilion  design dubai
hyperaktiv byom swiss pavilion